Tatiana Cooper
  • nüülee New York pamphlet cover above a photo of three people and two horses in a snowy landscape
  • Person in a magenta robe walking among a flock of sheep past a wooden corral, a log building and a white round felt tent on an open plain
  • Spread titled "about nüülee" with two text columns and a photo of white fibre tumbling into machinery
  • Spread titled "what nüülee means to us" with a photo of a person bending over a milk can beside a snowy fence
  • Spread titled "the people behind the threads" with four short bios and two textile-production photos
  • Spread titled "about mongolia" with four snowy photos of a felt tent, sheep and shaggy cattle
  • Black-and-white close-up of soft, wavy fibre
  • Spread titled "what is cashmere?" and "our bridge concept" with an overhead photo of a person combing a dark, long-haired animal
  • Spread titled "product highlights" with a photo of white fibre billowing over a green machine bed
  • Close-up of a crowded herd of goats with long curved horns, a brown and a black goat at the centre
  • Spread titled "mission & vision" with a photo of a person sitting on a stool among snow-dusted, shaggy yak-like animals in falling snow
  • Pamphlet back cover reading "Elegance in Motion" with design and photography credits

nüülee

Client
nüülee, New York City
Format
Limited-edition launch pamphlet
Work
Concept, words and booklet design
Photography
Elisa Lopez

For the debut of New York City based cashmere brand nüülee, I concepted and created a limited-edition launch pamphlet that served as both a promotional piece and a storytelling platform. The publication at the brand's launch party served to introduce the brand’s ethos, highlight the founding team, and share the journey behind its creation. Blending editorial writing, design, and art direction, the project gave nüülee a distinctive, tactile identity that set it apart from conventional digital-first launches, while offering readers an immersive way to engage with the brand.